Privacy Notice
1. Who We Are
Attwell Farm Park Ltd ("we", "us", "our") operates the website https://attwellfarmpark.co.uk.
Registered Office:
Attwell Farm Park, Seafield Lane, Redditch, Worcestershire, B98 9DB, United Kingdom
Email: info@attwellfarmpark.co.uk
Telephone: 01527 66191
We are the data controller responsible for your personal data.
2. What Personal Data We Collect
We may collect and process the following information:
Information You Provide
Name
Email address
Telephone number
Billing and postal address
Booking details
Membership information
School or group visit information
Marketing preferences
Any information you submit through contact forms
Automatically Collected Information
IP address
Browser type and device information
Pages viewed
Time spent on our website
Referral source
Interactions with advertisements
Payment Information
Payments are processed securely by third-party payment providers. We do not store your full card details.
3. How We Use Your Information
We use your personal data to:
Process bookings, memberships, and orders
Manage your account
Respond to enquiries
Send booking confirmations and service emails
Provide customer support
Improve our website and services
Analyse website usage
Deliver relevant advertising
Send marketing communications where you have consented
4. Legal Bases for Processing
We process your data under the following lawful bases:
Contract – to provide services you have requested
Legitimate Interests – to improve our services and prevent fraud
Consent – for marketing and non-essential cookies
Legal Obligation – where we are required by law
5. Marketing Communications
If you opt in, we may send you:
News and updates
Special offers
Event announcements
Early access to ticket sales
You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us.
6. Analytics and Advertising
With your consent, we use:
Google Analytics 4
To understand how visitors use our website and improve performance.
Meta (Facebook) Pixel
To measure advertising effectiveness and show relevant ads on Facebook and Instagram.
These services may process your IP address, browsing activity, and device information.
7. Sharing Your Information
We may share data with trusted service providers, including:
Website hosting providers
Booking and ticketing systems
Payment processors
Email marketing providers
Analytics and advertising providers
IT support providers
We do not sell your personal data.
8. International Transfers
Some service providers, including Google and Meta, may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as the UK International Data Transfer Agreement or adequacy regulations.
9. Data Retention
We retain personal data only as long as necessary for:
Providing services
Legal and accounting requirements
Resolving disputes
Marketing (until you withdraw consent)
10. Your Rights
Under UK GDPR, you have the right to:
Access your personal data
Correct inaccurate data
Request deletion
Restrict processing
Object to processing
Data portability
Withdraw consent
Lodge a complaint with the Information Commissioner's Office (ICO)
11. Security
We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse.
12. Children's Privacy
Our website and services are intended for families. Any personal data relating to children is collected only through parents, guardians, schools, or authorised group organisers.
13. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices.
14. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page.
15. Contact Us
If you have any questions about this Privacy Policy, please contact:
Email: info@attwellfarmpark.co.uk
Telephone: 01527 66191